An organization invests a huge amount of money in a website. This is because it is believed to be the most effective platform that can product a myriad of business opportunities. A business without a website is eventually doomed to oblivion, but does that mean that a business with a website is going to do great in the highly competitive market. Well, the answer is a business with a good website will be able to thrive in the competitive market.
However, to create a website that converts, it is important to define your marketing objectives and how you can create customers out of website visitors.
Conversion is the first and foremost thing anyone would demand from a web project. In other words, a website without conversion rate is a failed project.
According to a study, a person visits more than 80 new pages per month and you need to stand out in the competition. To do so, you need to have an edge that differentiates you from your competitor.
Why Is It Necessary to Have a Website that Converts in Less Than 5 Seconds?
It is important to note that the average attention span in humans in 8 seconds. So, it is important for a brand to capture the attention of the visitor in less than 8 seconds. So, it is necessary to create a design of the website that can transform visitors into customers in less than 5 seconds.
You have just two lines of text and website design to impress a user in those crucial five seconds. Can you afford to have a “creative” copy that doesn’t sell? Or can you afford to hire a web development company that creates atrociously designed home pages? A quick glance on your website tells a lot about your brand.
How Can You Impress a Website Visitor in Less Than Five Seconds?
What We Do –
Tell your visitors about the product or service of your company in less than 10 words. For example, Pixelergy provides services in web development and digital marketing. In this case, you don’t need to elaborate on your services for the home page. So, if you are to address the services of Pixelergy, you can write – “A One Stop Solution to Web Development and Digital Marketing.” This will tell the visitors about the services and will also address the holistic approach you have.
How We Do It –
Similarly, you need to define the methodology of your organization in a concise way. Again taking the example of Pixelergy – it is important that you give away the USP of the company through a succinct composition like – “We utilize our design thinking and implement meticulous methodology to create websites with scintillating design and appealing content that converts visitors into customers.”
This is just an example. You can also put it in a more concise way to draw the attention of a visitor in 5 seconds or less. The gist of the story is that the visitors should be given information that they will want before they close the window of your website.
Note that visitors will not be reading the whole passage. They will be scanning through the content to see if they find the keywords that they interested in. In the above example, only the words and phrases like “scintillating design and appealing content” and “converts visitors into customers” will matter the most to them.
So, you need to be as brief as possible.
The Importance of Website Design –
Saving your money in the website design is like losing all the money you have invested in the website development.
Remember that you have less than 5 seconds to impress a visitor and it is more likely that a visitor will get attracted because of a good eye-catching website design or retreat from your page because of a bad or rather cringe-worthy design.
The design of the website goes beyond visuals. It conveys the professionalism and seriousness of your brand.
Open any website and you will be able to say if the organization takes itself seriously or if the organization will provide good service.
Remember that the first impression is the last impression and you need to grab the opportunity at the first countenance.
Your website design is more than enough to impress a visitor.
If you think that users don’t have discerning eye for a good or bad design than you are making a huge mistake. Users have been observing the development of web designs over the years and they are clever enough to conclude if you are any good than your competitor. Unfortunately, they won’t try your services to come to that conclusion. They will draw the conclusion after looking at the website.
To sum it up, it is absolutely essential to hire a profession web development company that has professional web designers at its disposition and they know how to convey the essential messages like “What We Do” and “How We Do It” through visual communication.
What to Avoid While Designing a Website?
There are some things that you must absolutely avoid while designing your website.
Avoid Cluttering Your Website –
You may want to give away a lot of information in the landing page of your website in the fear of not being able to communicate further with your visitors. Well, everyone is susceptible to that insecurity. However, cluttering your website home page with a lot of information can be an impediment to conversion. Visitors will find it difficult to gather the information they need. Eventually, they will land up at your competitor’s website, which is certainly something you don’t want. In short, there should be a focal point on the website that draws the attention of visitors. Pro-tip – Observe the websites of big companies. They use few words and communicate through visuals.
Don’t Make the Website Iridescent –
You may be tempted to make your website colorful in order to draw the attention of the visitor. However, you need to understand that your website is your digital brand identity. You should use the colors that capture the essence of your brand. For some brands, colorful websites may work.
Always Add a Call to Action on the Landing Page of Your Website –
It’s important to take your visitors from landing page to services or product page where they can skim through what you offer and make a purchasing decision. So, it is important to add a call to action on your landing page.
If you have a form that visitors are supposed fill, then ensure that it is user-friendly.
A conversion from a website depends on a lot of other factors, but retaining the attention of your visitors is a must and the earliest you can do it, the better it is.
At Pixelergy – a web design company in Ahmedabad, we believe that your website is not just your digital identity but an essential tool to generate business opportunities.
In our experience as a web design company in Ahmedabad, we have been designing website that aids conversion rate, thereby garnering tangible growth in terms of revenues.
If you have further queries about web designing or want to generate business opportunities through a website that converts, feel free to contact us.