With reducing average attention span in the audience, it has become necessary that your web pages load quickly. With delayed mobile load time of your website, you can experience as much as 20% decrease in the conversion rate.
Over the years, page loading speed has become a vital ranking factor for mobile devices. This is because Google knows that page speed largely influences the user experience and Google takes the UX very seriously.
Even though you have a forte in content marketing and know how to apply the techniques of SEO to take your web-page to the first page of Google, all the efforts will go in vain if your web page loading speed is poor. Moreover, according to a research, the content marketers whose web pages load within five seconds earn twice as much as the ones whose web pages load within 19 seconds, which is a major difference.
4 Ways to Speed up the Website
Here are four things you can do to boost up the speed of your website and provide better user experience to the audience –
- Check the Speed Statistics on Your Website –
The evaluation methodology of speed statistics has changed now. Google now takes the data from Chrome User Experience (CrUX) report which provides data about the user experience across the globe. CrUX analytics brings real-world measurements and collects all the data regarding your site including how long it takes for your page to lead and the types of devices your visitors use.
The speed of the website depends on the Internet speed of your users and the devices they use. It may also happen that Google will end up ranking you down in the search engine because your users surf your website with poor Wi-Fi.
- Refer PageSpeed insights to improve the Speed –
You need to identify the aspects in which your website is lagging behind your competitors. The PageSpeed Insights is a tool that gives you an overview of how well your page performs according to the CrUX report. The tool also provides you insights for performance optimization.
It uses all the aspects of your website and gives you a final speed score. It’s based on some simple parameters that are directly related to parameters that show you the speed optimization of your website.
The recent research by Google PageSpeed shows that the speed of your website has less effect on the webpage positions in the SERPs.
However, in the long term, Google will demand a good page loading speed to provide a better user experience to the customers. All in all, page speed still matters and it will depend on the technical optimization.
- The Optimization Score –
If your optimization score is over 80 points and the website is fairly fast, it is more likely that your page will rank higher. If your score is low, then you need to take steps in order to improve your organization score. You can easily execute the technical stuff and improve the optimization score.
Avoid Page Redirects –
You can have redirects for some occasions wherein you want users to land check an important page. However, if it is a redirect change, then it would be problematic to the overall SEO of your website. This can chiefly happen when you redirect your site from HTTP to HTTPS. If you are redirecting from a www address to a non-www address, your SEO score will deteriorate.
You need to limit your redirect to one – that is acceptable. Beyond one redirect, your SEO will drop.
Compress the Content –
A webpage with compressed content will take a shorter time to load your page as well, thereby improving the overall rendering time. All the images, videos, and audio files that you upload should be compressed.
The Improvement in the Response of Your Server –
It is important that you monitor your server’s response time. You can use tools like WebPage Test and Pingdom. These websites will help you in identifying performance issue due to which the content delivery is slowing down. If the response time of your server is more than 200 ms, then you need to ask your web developers to look into the matter and fix the problem.
The Implementation of the Catching Policy –
This policy reduces the number of round trips between the client and the server. It also helps figure out if the resources that are previously fetched can be reused for your website. This avoids the loading of pages from scratch.
If your website is on WordPress, then you may consider WP Super Cache plug-in.
The redundant resources such as code comments and space symbols in HTML can be easily avoided. Furthermore, the metadata you use for images are also inconsequential and so is the case the repeated styles in CSS. Your website’s loading speed hugely improves when you delete all the data.
The Optimization of Images –
Do you know that you can acquire a truckload of traffic by optimizing the images that feature on your website? Well, yes, you know that. But do you know that the size of the image hugely affects the SEO and page ranking of your website?
It’s important that the images you upload are perfectly optimized also in terms of the size. You can use tinypng to reduce the size of the images. Reduction of the image size will reduce the page loading speed to as much as 80%. You can also utilize Google’s guide on image optimization.
The Optimization of CSS delivery –
Do you have more CSS files on your website? If yes, then you need to minimize the number of CSS files because the browser processes your page only after processing all CSS files. You can directly insert the CSS resources in the HTML if they are small enough.
Prioritization of Visible Content –
A browser cannot process an unlimited amount of data. So, your visible content should be less than 14.6 kilobytes. To get to that value, you need to compress your visible data in such a way that the browser can process your website quickly. This instills a good user experience of your website.
- The Structure of Website –
There will be times when you will execute everything that is mentioned above but your page will still lag in terms of speed. You will need to make changes in the structure of the website. Start with making your website light and sophisticated. You can also minimize the number of images and scripts.
Furthermore, implementing AMP is a need of the hour in all websites. This is because most of the pages are surfed on mobiles. Executing SEO and improving on the technical aspects of the website are equally important.
Google wants to provide a fully paced user experience to the users and now the tech giant is going to evaluate sites according to the real-time data. With that, improvement in the speed of the web page is a primary requirement. Google’s affinity toward web page speed has been evident but it is only going to enhance. You need to sail with the tide in order to keep up with the growing competition and improving the web page speed is imperative for that.
At Pixelergy – SEO company in Ahmedabad, we follow thought leaders in the niche and implement all their tips in our design thinking which enables us to produce real-time results.
Moreover, we believe that the speed of web pages is an essential part of SEO and it is important to lessen the loading speed of pages, thereby improving the overall SEO score.