Even the mention of brand strategy quickly divides opinion. Some, myself included, swear that a mapped journey is a better journey and that brands that don’t understand where they are heading, why, and with what measures of success, are literally marketing blind. Others are adamant that a brand strategy gets you started but the make-or-break lies in the interpretation and execution of the ideas. The strategy in other words is less important than the decisions it leads to. And there are plenty who believe that brand strategy is good in theory but only applies to big brands, uses too few real examples to be reliable and quickly crashes and burns in the face of real business needs.
Brand Strategy Is An Art:
Brand Strategy Is A Science:
Brand Strategy Is A Process:
Brand Strategy Is Crap:
This article was first published on https://www.brandingstrategyinsider.com/2017/05/brand-strategy-art-science-or-process.html#.Wkdy3LeWaUk
At Pixelergy – a branding agency in Ahmedabad, we implement our artistically inclined ideas and leverage the science behind human emotions and subsequently design a process that best fits for your brand.
In our experience as a branding agency in Ahmedabad, we are continuously reinventing brand strategies to come up with campaigns that capture the essence of the brand and at the same time, are also in alignment with the current trends. By doing so, we are being successful in producing business opportunities through real-time conversion.
If you have any other query about brand strategy or have a digital marketing or branding project to discuss, feel free to contact us.