If you have an AdSense account and want traffic to your website or your organization has a website through which you want to produce more business opportunities, you need to follow the search intent tips mentioned in this article. There are some myths behind how search intent affects SEO and it’s necessary that you balance methodologies with those myths.
This article covers the major search intent types that include transaction, informational, and navigational. It will help you to choose perfect keywords to optimize your article and on-page content.
Knowing the search intent hugely helps to minimize traffic that doesn’t add value to your conversion rate. At the end of the day, you want people that come to your webpage to buy your products or hire your service.
Here’s the list of standard keywords used for different intent that you should know in order to optimize your website or blog in the best possible way –
- Your brand, product, or service
- Free trial
- I need to
- What is
- What are
- Best ways to
Possible combinations could include your products and services and words like:
- Brand references
- Cost of
- Locations near me
Search Intent is Important –
As mentioned earlier, search intent helps you bring organic traffic to your website. The audience spends more time on the webpage when they get what is desired. It may not be just information about a topic. It can be offers, products, testimonials, reviews, or even a piece of information about locations. Now, if you are writing an article to inform the audience about the logic behind search intent, you cannot use words like buy, coupon or phrases that are transactional.
You can, of course, add a line at the end of the article to advertise your company. A phrase like, “Hire us for digital marketing in Ahmedabad” at the end of the article is okay but stuffing the whole article with such transactional keywords will be detrimental to the bounce rate of the webpage. In the long run, your website will go downhill in the Google rankings.
However, there are some search intents that are related to each other. For example, if you are writing a review of an electric guitar, then it is acceptable to use the words buy, purchase, and offer. This is because a person who is searching for a review of an electric guitar is more likely to purchase it.
As a blogger or content writer, you need to have the judgment of search intent and how it can affect the SEO of that particular webpage.
Moreover, when you are selecting the keywords or key phrases, it is important to notice the position of keywords on Google Keyword Planner. Those keywords that are feature down in the list probably do not lead to conversion or in other words, the audience does not find the content in that search result compelling enough.
You need to follow a methodology to take your blog or article to the first page of search engine, and search intent is a major factor.
6 Search Intent Tips –
1. Marketing Objectives and Search Intent –
There must be a marketing objective associated with each page on your website including blogs.
For example, if it is your “About Us” page, then you can directly advertise your company or inform readers about the services you provide. To cite an example, you can write “digital marketing company in Ahmedabad” on the webpage dedicated to “About Us”. However, using a keyword regarding digital marketing in blogs on graphic design is inconsequential.
You need to set priorities, one of which is, of course, conversion. However, you need to be careful about using keywords in your blog.
2. The Dilemma of Executing SEO on a New Page or Existing Pages –
Search intent for different keywords keeps changing and making changes to the existing pages is a monumental task. However, if there is a major change in keyword scenario, then it is necessary to tinker the content on the existing pages. You need to ask questions like –
How the new phrase can be used in the existing text?
How can you make changes on the webpage according to the current demand?
Is it necessary to change the SEO title and images?
Furthermore, if you are introducing a phrase to a blog or webpage, the rest of the content should be in inclination with the search intent. Also, check if the call to action has to be modified.
For example, if the search volume for “digital marketing agency in Ahmedabad” succeeds the one for “digital marketing company in Ahmedabad”, you will need to use the former one in the call-to-action.
You also need to stay ahead of competitors because it may be possible that your competitors have done better SEO than you. At the end of the day, your content should be in alignment with the needs of the audience.
Furthermore, it is essential to decide if you can sacrifice your old rankings under a particular keyword in order to acquire a new one.
Taking the same example re-optimizing your page for “digital marketing agency in Ahmedabad” will affect your page ranking for “digital marketing company in Ahmedabad”.
You also need to be sure about the organic traffic which also depends on your location.
On the other hand, it’s easy to create a new page to optimize your website for a new search keyword.
3. The Importance of Search Volume –
Search volume again has roots in search intent. Will you ignore a keyword that has only 0-100 search volume in a month? If yes, then you are ignoring other factors like location and purpose of the searcher.
The keywords you use in your web pages depend on the information you are sharing or the service and products you want to sell.
It is also not a recommendable practice to use a lot of high search volume keywords in the content, especially because they are highly competitive. Furthermore, they could be multipurpose. You need to select the most industry-specific keyword in order to direct organic traffic to your website.
4. The Crux behind High Search Volume and Low Competition –
Most of the content marketers believe that a keyword with high search volume and low competition can reap better results. However, it is essential to know that competition for a specific keyword refers to advertisements. Competition portrays the number of companies that are bidding for that keyword and not the organic searches. Keep your keyword industry-specific so that your page features in the organic searches.
5. The Buyer’s Journey –
When you are optimizing your blog or webpage, it is important that you know how your content matches with the buyer’s journey. Different buyers search for information using different sets of keywords.
Furthermore, you need to structure your website around the buyer’s need. Executing page by page optimization will not serve the purpose. If your website is thoroughly optimized, it is more likely that the searchers will be navigated to your webpage or blog.
6. The Perks of Paid Search –
You can gather a lot of data about search intent and use it to optimize your website. Google doesn’t reveal all the keywords in the Google keyword planner. You need to refer Google Search Console and you will be able to see keyword phrases.
If many companies are buying a keyword phrase, then it is more likely that the keyword will lead to conversion. At Pixelergy – SEO company in Ahmedabad, we follow thought leaders in the niche and implement all their tips in our design thinking which enables us to produce real-time results.
Moreover, we believe that search intent is an essential part of SEO and it is important to produce content according to the search intent of the readers.