We live in an era of digital marketing. Companies are leaving no stone unturned when it comes to sustaining their digital presence. Businesses have started using platforms like Facebook, Twitter, and other social media to market their products. This has become an imperative for not only B2C companies but other companies too. Also, digital marketing helps in gaining customer attention and inculcates a sense of trust in the brand. Recently, Snapchat has observed humongous growth. There is a notable rise in Snapchat users from around 40 Million in 2014 to 178 Million in 2018, and the number is only going to increase. Considering the exponential growth, the use of Snapchat marketing for the growth of business has become imperative.
Here are some benefits of using Snapchat marketing for the growth of business –
Your Business Gets to Interact With Organic Customers on Snapchat –
It’s easy to make your customers join and interact with you on Snapchat. Moreover, Snapchat is a younger digital marketing network than the established ones like Facebook and Twitter. So, there is more probability that your post would reach to target audiences on Snapchat, which is not the case with Facebook and Twitter in which your posts are pushed down in the news feed. In order to directly interact with customers, Snapchat for digital marketing is a great option.
Your Profile Would Never Look Dormant –
Unlike Facebook, Twitter, and other digital marketing platforms, you don’t have to create content to post regularly. For example, if you haven’t posted anything since days, weeks, months or years on Facebook or Twitter, your profile looks dormant. In that way, an audience may perceive your business or brand as inactive. This is not the case when you use Snapchat marketing for the growth of business. Snapchat doesn’t offer a profile to review. Anything you post would be there only for 24 hours. So, you can post only things that are worth mentioning, or that will surely gather customers’ attention.
Drive Organic Traffic to Your Website –
Unlike Instagram direct messaging, stories and posts, Snapchat doesn’t allow clickable links on the posts. You can add a URL that is easy to remember or copy paste. Another way is to add a screenshot of the blog or page of your website you want to promote. This can attract a lot of traffic to your website and so Snapchat marketing for the growth of business can be highly useful.
You Can Chat With Customers –
60% of the profiles on Snapchat use the chat service to communicate with each other. Your brand can use the chat service to communicate with organic customers who seem to be genuinely interested in your product, thereby leveraging Snapchat marketing for the growth of business.
Real-time Marketing –
‘Time-limited stories’ is one of the key features that Snapchat has started. You can upload your story and allow users to hold down on the screen and send a screenshot to someone else in their friend list.
How to Leverage Snapchat Marketing for the Growth of Business –
Set Up Your Business Profile –
This is the first step in leveraging Snapchat marketing for the growth of business. While you make your profile, use your business’s name and include an industry keyword. For example, if you are ABC Company who is into branding and designing sector, you can write ABC Branding as the name in your profile. This will help organic customers to find your profile on the platform.
Get a Snapcode –
Snapcode is QR code that can help you promote your Snapchat account. You can also upload the image on other social media profile to reach your followers.
Create a Content Plan –
Although Snapchat is a casual application, when you are using it for business purpose, you need a strategy. Some of the points you can consider for creating content –
- Product demonstration video series.
- Illustration tools, fonts, and filters to create great looking video bursts.
- Glimpses of conferences and events.
- Find an influencer and arrange a one-week takeover.
- Add exclusive previews of prototypes, design concepts, and new products.
Having a content plan will hugely help you in using Snapchat marketing for the growth of business.
Influencer Marketing –
There are lots of micro-influencers with an enormous number of followers on their profile. Your company can collaborate with them to promote your profile or even advertise a particular product that your brand offers.
Share Promo Codes –
You can gather more followers by using Snapchat-exclusive coupon codes or other exclusive promos. Make it fun and you can be sure that your brand would reach out to more number of potential customers.
Feature Your Followers in Your Posts –
Your profile on Snapchat or for that fact any digital marketing platform should not be all about your brand. Your feed should also have posts by or about your followers. Offer them value and engage them in the content creation process.
Target Locations –
If your brand has an event at some place, then consider getting a Geofilter and ask your audiences to share pictures with the Geofilter. This is a great way to attract more visitors to your event and more visitors equals to more conversion rate.
Use Snap Ads to Build Brand Awareness –
Snap Ads are a great way to catch the attention of your potential customers. According to Snapchat, the swipe-up rate for Snap ads is five times higher than the click-through rate on other similar social media platforms.
Snapchat marketing for the growth of business is one of the latest tools in digital marketing niche where you would face relatively less competition than that on other social media platforms. Moreover, the larger part of the young generation is on Snapchat, so a brand can attract more customers. Having said that, Snapchat marketing for the growth of business is a particularly very important for B2C business. You can communicate with organic customers directly.
Sooner or later, usage of Snapchat marketing for the growth of business is going to be prevalent and in no time all your competitors would be leveraging the platform. So, it is necessary for your brand to create a profile on Snapchat and create a loyal customer base to stay ahead of the curve.
At Pixelergy, we believe in being one-step ahead of competitors and over some time, we have gained expertise in Snapchat marketing for the growth business.
If you have any queries about Snapchat marketing or even other tools of digital marketing, feel free to contact us.